What Does “Customized Packaging” Mean?

What does “customized packaging” mean? I am not talking about a specific print or logo to market your name or increase brand awareness. I am not referring to actual custom printed cartons or labels to put your brand name on display. I am not writing about specific carton designs to improve shelf appeal to the consumers.

Although custom packaging is definitely an essential part of packaging, today I want to examine the broader picture and how customizing your packaging methods can improve your manufacturing processes. I want to talk about the ability to offer product protection to insure it arrives damage-free. I want to review over-all cube optimization so you minimize distribution and shipping expenses.

There are many ways one can go about packaging – but not every option is optimal for every situation. Here at Nichols, we want to focus on those methods that are most beneficial to you and controlling costs. Let’s review a few options that can be tailored to your specific needs, products, and processes:

What is your need? What are you looking to accomplish?

• Brand enhancement
• Improving fulfillment
• Increasing productivity
• Improving sustainability
• Optimizing package size

How can the application process make a difference?

• Void fill
• Cushioning
• Containment
• Rightsizing
• Automation

Manufacturing process – for your specific products

• Reduce labor
• Repeatable process
• Standard pack method and materials

The above mentioned options are just a glimpse into the possible solutions that Nichols can help you with. Think about how these solutions will help you reduce labor, have an accountable repeatable process and a standard pack method with materials that will save you money and time in the long run. Reach out to your local sales representative today to learn more about customized packaging. Your sales rep – alongside our Packaging Engineers – are Here to Help!